And before I start, no messages with comments about using
‘he’ instead of ‘she’. No slurs intended. It was simply the first thing that
came to mind. Nothing to do with feminism. I’m normally a meritocrat but in
this case, it was first typed, first kept.
OK, moving on … what’s the PR and marketing slant of this
post?
The panto connotation in the title relates to The Amazing
Adventures of Pinocchio being produced by my wonderful clients, JW Productions.
No, it’s not me although the initials are the same.
JW Productions have been
bringing traditional theatre pantomime back to the Brighton & Hove area for
the last five years. They specialise in superbly acted productions all year
round aimed mainly at the children and family community audience, as well as
producing some wonderful thrillers, drama and avant-garde stuff. It’s a small,
local, independent company which receives no funding.
The thrust of PR is to influence, educate, communicate and
persuade. Marketing is all about finding a niche in the market and selling
something profitably.
I have therefore educated and communicated about this year’s
panto production, Pinocchio, which will be at The Attenborough Centre for the
Creative Arts on the University of Sussex Campus at Falmer from 20th
December 2017 to 6th January 2018.
And now I’d like to persuade you to consider how you can be
involved. Casting is already well under way but if you really wanted to, I
guess I can arrange an audition! But what I really mean is: how your business
could be involved from a PR and marketing perspective.
Here’s how … get your company’s name behind Pinocchio and
these will be the benefits:
Raised brand awareness
Put your brand literally in the spotlight. You’ll get
positive PR, credibility and expose your brand to all those people going to the
shows who could buy your products or services.
Emotional connection
People often spend with their heart. Seeing your brand
connected to a Christmas panto shows you care enough to get involved at the
community level so it becomes instantly more appealing.
Media Exposure
We’re hoping for lots of coverage from our media partners in
the area (print, online, TV and radio) so it’ll be extra positive exposure for
your brand too.
We’re working on collaborating with a number of iconic
companies and venues in the city with some exciting promotional events using
Pinocchio and his chums.
Merchandising
You can have your promotional materials at the event to
promote what you do, and give-aways will ensure an additional shelf life for
branded items. You could, for example, test the market with a product before
investing in a larger marketing campaign or simply use the exercise to get your
logo ‘out there’ with an existing target audience.
Marketing
Through the panto website and extensive print and online
advertising, social media messaging and, of course, word of mouth.
Use the event as a corporate hospitality opportunity, or to
reward your staff. Have it as an end or extension to a conference or your own
event.
The Charity Champion package is particularly useful for a
large-scale CSR push, and photo potential galore, particularly if you end up on
stage in costume!
Here are more details:
Pinocchio Package
- £7.5k
Headline Sponsor (3 required)
You get:
Logo on all print media (30k
flyers and 1k posters)
Full page advert in the souvenir
programme
200 tickets
10 mentions on each of their
social media platforms
6 VIP tickets to press night and
the post-show reception with the cast
Foyer presence
2 mentions in the MailChimp
mailer (database of 8k)
Geppetto Package
- £6.5k
Sponsor (5 packages available)
You get:
Logo on all print media
Half-page advert in souvenir programme
50 tickets
5 mentions on each of our social media platforms Foyer
presence
4 VIP tickets to press night and the post show reception
with cast
Figaro
Package - £6.5k – Charity Champion
(2 packages available)
You buy a WHOLE
performance (320 seats) and get:
Full page advert in souvenir programme
10 mentions on each of their social media platforms
2 mentions in the Mail Chimp (8k)
Foyer presence on the night of the performance
A pre- or post-show reception can be arranged for your
guests
Jiminy
Cricket - £2.5k
Ambassador (10 packages available)
Would suit smaller businesses looking to gain local
recognition
Quarter-page advert in souvenir programme
25 tickets
3 mentions on each of our social media platforms
2 VIP tickets to press night and the post-show reception
with the cast
If you’re interested – and I do hope you are – please
contact me on jill@chimeracomms.co.uk
or on 01903 812275.
I’m all ears. Or should that be nose? Well, it is Pinocchio!
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