I’m ready for my close-up now, Mr DeMille

Your heart is racing. There are little beads of sweat on your brow. Your mouth is so dry you could scrape a match along your tongue and it’d light up (don’t try that at home, folks).

In two seconds, you’ll be appearing on live TV. You thought you could handle it. You thought it was a waste of money employing a professional to help you to prepare. Now you’re wishing you’d listened to your colleagues and not thought you knew it all.

Your head is now an empty place with tumbleweed blowing around and you’re grasping around for any words that you can string together to make rational sentences. What will they ask me? What can I answer? Who am I and why am I here?!

This is a familiar position for people who are asked to take part in interviews for the media, whether on TV, radio or for an online platform, who haven't prepared properly. Your performance in front of the cameras or on the radio can mean the difference between getting your messages across succinctly, on point and professionally, or rambling incoherently, losing the plot and damaging your reputation. Which would you prefer?

It’s a no-brainer - get professional training. 

Here are some of the benefits:

•  You'll find out who's the best person to use
• You'll learn how to prepare, visualise and rehearse
• You'll get skills to get the job done effectively
• You'll learn how to calmly deliver key messages
• You’ll look the part and feel more confident
• You’ll know what the journalist is looking for
• You can raise your brand awareness
• You'll understand what soundbites are and how to deliver them
•  You'll keep your cool in a crisis
•   If relevant, you'll grab the opportunity to turn a negative into a positive

Choosing the right location is important too

To find out more about our media training courses and bespoke in-house training for your company, check out Chimera Courses.

Our trainers are industry experts with many years of relevant media and training experience, not novices or copycats. We’ve handled press and crises in-house for small to large companies and not-for-profits, as well as been media interviewers, journalists and producers, so we know what we’re talking about. 

Altogether in our team, we have around 200 years of experience in PR, sales and marketing. That makes us very old or very knowledgeable, our clients judge which. 

Hint: none of us are collecting our pensions just yet…